Projects
1:1 Landing Page for Qatar Airways, Bumble and Proctor & Gamble
Account Based Marketing
During my time as an Account Based Marketing Manager at Unbabel, I worked alongside Sales Development Representatives (SDRs) and Account Executives to determine which accounts sales was targeting for discovery calls and booking meetings. After choosing the specific 1:1 accounts with my sales team, I created targeted landing pages for each account.
The landing pages were utilized by SDRs and Account executives to include in personalized emails and LinkedIn messages to Localization Decision makers at the specific account. The goal of the landing pages was to increase the personalization of the messaging in order to increase the percentage of meetings booked by the Sales team, as well as to increase overall pipeline and revenue. Attached are links to the landing pages that I created.
Unbabel at World Aviation Festival 2022 Amsterdam
Field Marketing
During my time at Unbabel, I worked with my sales team to focus on increasing revenue by winning accounts in the Travel Industry, specifically airlines.
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To increase Unbabel's brand awareness in the travel industry, I organized a booth for Unbabel at the World Aviation Festival in Amsterdam. We sponsored the event alongside companies such as Microsoft, Google and Royal Dutch Shell. Companies that attended included airlines such as Lufthansa, Emirates, Qantas, KLM, United Airlines, Korean Air and Ryanair.
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The outcome of the event led to five new opportunities for our Sales team with the following travel companies: Qatar Airways, Copa Airlines, Avianca Airlines, LATAM Airlines and Turkish Airlines.
1:Few Travel One Pager
Account Based Marketing
Quarterly Campaign Planning
Demand Generation (Click on the icon PDF to view the presentation)
I have attached an example of a marketing plan that I created in order to create a marketing campaign that was executed cross functionally with sales, ABM,design field, content, email, social and product marketing .
Folloze Presentations
Demand Generation (Click on the icon PDF to view the presentation)
I have attached four presentations that analyze the implementation of the ABM tool, Follloze, over the past year and how successful the implementation was in the demand generation program.
ABM 1:1 Account Mapping
Demand Generation (Click on the icon PDF to view the presentation)
I have attached a powerpoint that goes over ABM 1:1 account planning and strategy.
ABM Quarterly Business Review
Demand Generation (Click on the icon PDF to view the presentation)
This powerpoint goes over all of the ABM accounts that engaged with ABM marketing campaigns on a quarterly basis.